Sesame Blog

So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a constant battle with your competition for rankings positioning. In reality, a local campaign helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are some tips from the Sesame SEO Team on how to […]
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Being a dynamic business within your community means being a fantastic oral health professional is simply not enough. You have to create connections with your patients and other local businesses through sponsorships and community programs.  Building relationships with your community beyond the practice establishes a level of trust that reverberates through families and local organizations that may be willing to […]
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Encouraging people to fill out a contact form seems straight-forward, right? A person fills out their information, hits submit, and an automated notification email with the included information is sent to your practice.  Yet, it’s highly likely that MANY would-be prospective patients are not filling out your online contact forms because of some subtle issues.  In this post, I’ll provide […]
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Broken links negatively affect multiple aspects of your website and are particularly detrimental to your SEO efforts. As a result, it’s crucial that you learn what broken links are, what they do, and what you can do to minimize or eliminate their influence on your business. What are Broken Links? As the name implies, broken links are links that aren’t […]
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Pay Per Click (PPC) advertising is a proven digital advertising method. By paying for visibility in search results and on websites you can effectively select precisely where and when your ads will appear. Yet, without some fundamental strategic optimization of your Google Ads or Microsoft Advertising account, you won’t be able to maximize your exposure to prospective patients.  In this […]
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Technology is growing at an incredible pace and can be daunting to keep up with at times. With the rise in tech comes the need for businesses to have a strong social media presence to keep up. Instagram growth doesn’t happen overnight: well, it can (more on that later), but it shouldn’t.  If you have done research on growing a […]
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Do you want to be efficient with your Pay-Per-Click (PPC) marketing budget? Of course you do! There are a few basic rules for setting up campaigns specifically with the nuances of your practice in mind. This blog post covers selecting PPC keywords and how to use keyword research to cater to your business. Picking the right paid advertising keywords can […]
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Most companies recognize the importance of posting on their social media accounts. Being able to reach audiences where they spend most of their time is an amazing tactic to connect with current and potential patients. That doesn’t mean that there isn’t room to grow, though. There are a few unique ideas that can take your practice’s social media content to […]
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When it comes to social media, getting your content to stand out from the crowd can sometimes be a daunting task. We’re constantly flooded with information and images while scrolling through multiple social media channels.  With only a few seconds of scrolling time per post, it’s important to make sure the content you’re putting forth is both personalized and consistent […]
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Understanding the difference in your audience demographics across your social platforms is crucial to optimizing your use of each. Your audience on Facebook is going to look slightly different than the audience you reach on Instagram. In today’s blog, we dive a little deeper into discussing each platform’s audience demographics and where you can access related analytics. While both platforms […]
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