Sesame Blog

Taking the time to plan out your content and get it scheduled can be a time-consuming process. Still, consistency is key. Planning and scheduling are necessary elements of growing engagement on your social media profiles. So, what is the solution for planning and organizing your content strategy? It’s simple. Have a content calendar!   What is a Content Calendar? You […]
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Title tags are all around us! Have you ever noticed the descriptive information for a web page at the top of your internet browser? That information is the “title tag” for that page.  Here’s a look at how the title tag displays in a search window for Sesame’s website category page, for example:  Title tags are the clickable heading shown […]
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As a business, you may know that Instagram has a special account type for businesses called a Business Account. But did you know that there is also another type of business account, the Creator Account? Now you may be wondering, what are the differences between both account types and how can each one of them benefit what you are trying […]
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Content creators often struggle with balancing posting too frequently vs. not posting often enough. Will people unfollow you because you post every single day? Or will they unfollow you because you don’t post every single week? Finding the sweet spot of posting frequency can be challenging. Overwhelming and spamming your followers is a big “NO,” but you also don’t want […]
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Ad copy changes are coming to Google and Bing! That’s right, effective June 30th, 2022 BOTH Google and Microsoft Advertising (Bing) are switching ALL new search ads creation to the Responsive Format. Wait, what? I know, this sounds very painful. Luckily, expanded text ads created before that date will continue to run and they can be enabled and paused as […]
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Within the past decade, YouTube has gained massive popularity. Sharing a video on YouTube has become more than just a hobby, it has become a lifestyle. More recently, they have moved towards the creation of short clips to attract more users to the platform.  As a result, if your practice is looking to expand your social media content output and […]
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Search engine algorithms are designed to determine which websites are most applicable for a given search result. The websites are then listed in results based on an abundance of factors. Interestingly, both onsite and offsite considerations influence rankings.  So, what are onsite and offsite factors? I created this blog post to help you understand the difference between the two and […]
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Let’s take a look at some of the biggest social media trends over the past year. There have been a few updates worth noting that can help your practice gain social visibility.  Within this post, I will cover 3 cool social media content trends your practice can utilize to increase overall engagement!   Connect With Your Followers Through Live Streams […]
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  Having an Instagram account is a great way to grow your customer base. But posting content on Instagram is just a stop on the way to success. In this blog post, I will cover how captions impact your social media performance and offer advice for crafting your own creative captions.   Understanding How Captions Affect the Algorithm When you […]
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Getting your content in front of your target audience on Facebook can be a challenging process. However, by understanding how Facebook chooses to display content, you can greatly improve the likelihood of your posts being seen.  In this post, I will offer a curated list with tips to help your practice produce higher-ranking content within Facebook’s algorithm. Keep reading to […]
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